Why is Amazon redshift called redshift?

Updated date: Tuesday, July 8, 2025 - 19:43
Why is Amazon redshift called redshift?, Amazon Web Services reportedly named its cloud database RedShift in order to tweak Oracle. ... RedShift was apparently named very deliberately as a nod to Oracle' trademark red branding, and Salesforce is calling its effort to move onto a new database “Sayonara,” according to anonymous sources quoted by The Information., AWS Free Tier, AWS

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