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The short answer is that any ranking system ranks you relative to others. The Alexa Traffic Rank ranks your site relative to all other sites in the world. A good analogy is running a race. ... Even though you ran a faster race, your 'ranking' got worse because other people ran even faster.

Alexa Guide

Alexa Rank Guide

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2	Do you leave Alexa plugged in all the time?
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5	Will Alexa call 911?
6	What is whisper mode Alexa?
7	Who is better Siri or Alexa?
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