Now, we don’t want to start any sibling rivalries so we figured it’d be best to follow up Kylie Jenner with her big sister Kim. Instagram accounts can’t get much more flawless than KKW Beauty’s and Kim Kardashian’s. Considering how the Kardashians use their personal brands to sell products, influencers can learn a few tricks from studying KKW Beauty. Images of models or beauty looks alternate against product photos. Also, traditional beauty brands can learn a lot about inclusivity by checking out this Instagram account. Models used in images are of various races and ethnicities, showing that Kim understands her target market: a global audience.